Remodeling Rural Tourism Infrastructure through EducationSep 25, 2017
The Integrated Rural Tourism Development project, financed by the Government of the Russian Federation and implemented by the UNDP in Armenia, is currently entering a new phase which aims to train and educate rural communities throughout Armenia.
One of the core goals of the project is to establish destination management system in rural areas and educate local people on how to identify their communities as a tourist attraction. This will allow local communities to create income-generating tourism activities for sustainable living.
Having this vision, earlier this year, the Integrated Rural Tourism Development project announced the news of establishing Research and Development Centers in rural and urban areas of Armenia. Tavush Research and Development Center was one of the first centers to be established. Today the center has not only an address, but a welcoming staff and inspiring atmosphere.
Staff members are now busy with research and training sessions in order to be ready to welcome tourists and ensure their unique experience. Therefore, earlier last week, they visited Festival of Rural Life and Traditions to explore showcased products, socialize with various companies and find potential collaborations.
Currently the staff is attending a special six-day training with Eteri Xoxoyeva, a trainer, who flew to Armenia especially for this occasion. During these sessions, staff members will gain practical skills, learn how to develop products and write business plans. This will give them a chance to work on real time cases and find guidance for their future initiatives.
The Integrated Rural Tourism Development project plans to execute likewise trainings and educational initiatives for all Research and Developments Centers throughout Armenia.
Research and Development Centers are unique institutions that aim to become a trademark for tourists in finding the best experience while traveling in Armenia.
The Integrated Rural Tourism Development project, which is financed by the Government of the Russian Federation and implemented by the UNDP in Armenia, aims to develop rural tourism as an income-generating activity in order to reduce rural poverty and create employment. The project is currently developing local infrastructure and supporting rural communities to develop into up-and-coming tourist destinations.